The Lost Lanes is a child of the recession. Finding themselves in the middle of a struggling economy more reliant on services than its once industrial manufacturing prowess, husband and wife team Michael and Raquel decided that it was time to showcase up and coming British independent designers, and their wares, to the world.
Targeting 20-35 year old urbanites, The Lost Lanes is a platform for small independent British designers to sell and promote their creations, typically of homewares, fashion, accessories and gifts – many of which can be personalised. Unlike existing marketplaces, not only are the designers handpicked, but each of their products is considered before being added to the site. This ensures a high quality user experience giving the site a unique exclusive and boutique feel.
Due to the recent climate, Co-founders Michael and Raquel found themselves out of work early in 2013. Seeing many of their favourite stores and small businesses shut their doors for the last time, they decided to create an online version of the shopping experience found in the Lanes. Putting every penny they had towards it, along with their technical and events/marketing background, The Lost Lanes was born.
Six months since launching, The Lost Lanes has attracted attention globally with orders coming in from Australia, USA and South America.
“I absolutely hate the feeling of owning something that I feel like is mass produced and crops up everywhere, but the designs at The Lost Lanes feel original and unique which I love.” Nicola Claire Fashion Blogger, Australia
“It’s so lovely to discover a haven where you can explore all sorts of fashion” Megan from Wonderful You, Fashion blogger, UK
“I recently found this awesome web shop “The Lost Lanes”! They sell such unique items from a bunch of different brands.” Doniaz, Fashion Blogger, Netherlands